The Power of TV for All
As Seen on TV
Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.
‘As Seen on TV’ is still a byword for credibility and trust that businesses aspire to but barriers like cost and lack of targeting have meant TV advertising was out of reach. Addressable TV has broken down these barriers. AdSmart gives businesses access to reap the rewards of the premium and trusted environment of TV with the confidence they only pay for advertising that has been seen in full and by the desired audience.
The AdSmart Impact
Since AdSmart launched in 2014, more than 17,000 campaigns from more than 1,800 different brands have been run. 75% of the UKs biggest brands have used AdSmart from ASDA to Zap – brands have found exciting and engaging ways to use the 1,000s of data points to target their audiences. Across AdSmart there is a 70% advertiser return rate meaning it’s working, and they are coming back again and again.
Here at Studio RTR, we believe that our clients should be able to utilise their original material to the fullest.
Footage which would in the past have just been used for a single purpose film either to sit on a website or broadcast as a TV Ad can now be re-edited into various versions suitable for cross-platform marketing.
Reaching your target audience via both social media and TV complimenting both and generating a wider reach campaign.
We offer a variety of packages to ensure your
content is utilised to its maximum potential guaranteeing a better ROI.
'The Woodland Spa' approached Studio RTR to produce a film for their website, alongside a Sky|AdSmart Ad for their Christmas Voucher Campaign, and a series of films for social media that were released to promote the Spa on key diary dates throughout the year.
Images from our content were also used for advertising within magazine publications.
This was all achieved with the footage captured during one shoot.
Sky AdSmart Yorkshire
As a preferred AdSmart production partner our team here at Studio RTR works with brand campaigns of all sizes.
From the initial concept, undertaking all aspects of the production process.
Creating the storyboard, dealing with Clearcast pre-clearance, all levels of pre-production and the actual production right through to approvals, final clearance, and transmission.
Ensuring production is on time and budget.